Defining your audience is essential.  Defining your audience is not a one-time-be-all-end-all exercise either.  Products, services, companies, consumers, agencies, clients - they evolve, change, come and go constantly which means that “audience definition” needs to be able to do the same - while staying true to course at the same time.

How do you do that?

Start by putting a stake in the ground.  Define your audience as it exists right at this moment.  Now you can define communications with that audience.

Next up:  bring out the crystal ball.  What will your organization be about in ten years?  (The timeframe is not as important as the exercise).  Brainstorm and write your outcomes down.  Now you have a long term goal.  Define your audience(s) as they will be in ten years and define how you will communicate with them at that time.

Break it all down:  create the path that takes you from now to then.  At each milestone note both the audience and the communication needs.

Hone, revise, blow up, start over - revisit your plan on a regular basis.  Not so often as to constantly be starting over and inconsistent and often enough to stay current, fresh and engaged.

Sound too easy?  Maybe yes, maybe no - probably somewhere in between.  Simply giving it a shot will get you taking action.  Questions?  Drop me a line.

Have a great day!

Define the need

Develop the strategy

Create the plan

Execute the tactics

Project-based consulting lets me hone in on what the goal is and develop programs to get there.

Launching a new product to a smaller, local market is different than introducing a new technology to the industry via an analyst awareness tour and the subsequent trickle down affect.  Determining that a key segment of customers needs to be reached and welcomed - via one on one meetings and events - is vastly different than a nationwide consumer product introduction.

Working one on one with clients gets me straight to the heart of what’s wanted and needed and quickly on the path to achieving results.

Over the past twenty-five years I’ve worked with small businesses, corporations, start-ups, agencies, non-profits and many other entities doing a variety of jobs, projects & work.  Today my focus is on hands-on projects with defined results - results defined by the clients’ view of success.

Industry sampling…

Biotechnology

High technology

Non-profit

Music

Finance

Hardware, software, Internet

Enterprise

Consumer

Restaurant

Real estate

Retail

Digital Design

Project type overview…

Media relations

Industry analyst relations

Customer care

Key partner relations

Events

Executive briefings

Trade show marketing

Meeting design

Sales incentive programs

As a personal & business coach I work with folks who want to make a change in their career, business, and or a shift in their lives.  My clients have started new ventures, prepped for babies, gone back to school, claimed their peace, found new homes, and much, much more.  They all rock and it is a gift to work with them.

a bit of info for you:

kick off meeting

Our initial 2 hour conference call where we dive into each of the priorities in your life and hone in on what areas our coaching time will focus on.  Prior to the meeting you’ll receive materials to complete and send back to me.  You’ll also receive inquiries to work with and ideas to contemplate.

one:one calls

Scheduled conference calls.  The agenda is yours, the time is yours.  I help you get to the bottom - or top -  or middle - of what’s going on and together we chip away, move around or jump over what’s in the way of your success.  (Success as defined by YOU).  You also get an expert guide in finding, inflating, shedding light on and tapping into the abilities, skills, values, everything, that help you the most.  (Help, support, serve - whatever word that works for you in the move to get you all of what you want and need)!

in between calls

Inquiries, reading, systems, etc. designed to dive deeper and/or move toward your goals.  Doing them is up to you!

Interested?  I can be reached at info@kellyherman.com

Thanks!!

-Kelly